Multiculturalism, or, the Cultural Logic of Multinational Capitalism

Multiculturalism, or, the Cultural Logic of Multinational Capitalism
Multiculturalism, or, the Cultural Logic of Multinational Capitalism

[Extract. Appeared in New Left Review I/225, September-October 1997]

Those who still remember the good old days of Socialist Realism, are well aware of the key role played by the notion of the ‘typical’: truly progressive literature should depict ‘typical heroes in typical situations.’ Writers who presented a bleak picture of Soviet reality were not simply accused of lying; the accusation was rather that they provided a distorted reflection of social reality by depicting the remainders of the decadent past, instead of focusing on the phenomena which were ‘typical’ in the sense of expressing the underlying historical tendency of the progress towards Communism. Ridiculous as this notion may sound, its grain of truth resides in the fact that each universal ideological notion is always hegemonized by some particular content which colours its very universality and accounts for its efficiency.