Is this, however, the whole story? How does freedom effectively function in liberal democracies themselves? Although Clinton’s presidency epitomizes the Third Way of the today’s (ex-)Left succumbing to the Rightist ideological blackmail, his healthcare reform program would nonetheless have amounted to a kind of act, at least in today’s conditions, since it would have been based on the rejection of the hegemonic notions of the need to curtail Big State expenditure and administration – in a way, it would have ‘done the impossible.’ No wonder, than, that it failed: its failure – perhaps the only significant, although negative, event of Clinton’s presidency – bears witness to the material force of the ideological notion of ‘free choice.’ That is to say, although the large majority of the so-called ‘ordinary people’ were not properly acquainted with the reform program, the medical lobby (twice as strong as the infamous defense lobby!) succeeded in imposing on the public the fundamental idea that, with universal healthcare, free choice (in matters concerning medicine) will be somehow threatened – against this purely fictional reference to ‘free choice’, all enumeration of ‘hard facts’ (in Canada, healthcare is less expensive and more effective, with no less free choice, etc.) proved ineffective.
We are here at the very nerve center of the liberal ideology: the freedom of choice, grounded in the notion of the ‘psychological’ subject endowed which propensities s/he strives to realize. And this especially holds today, in the era of what sociologists like Ulrich Beck call ‘risk society,’ when the ruling ideology endeavours to sell us the very insecurity caused by the dismantling of the Welfare State as the opportunity for new freedoms: you have to change job every year, relying on short-term contracts instead of a long-term stable appointment? Why not see it as the liberation from the constraints of a fixed job, as the chance to reinvent yourself again and again, to become aware of and realize hidden potentials of your personality? You can no longer rely on the standard health insurance and retirement plan, so that you have to opt for additional coverage for which you have to pay? Why not perceive it as an additional opportunity to choose: either better life now or long-term security? And if this predicament causes you anxiety, the postmodern or ‘second modernity’ ideologist will immediately accuse you of being unable to assume full freedom, of the ‘escape from freedom,’ of the immature sticking to old stable forms… Even better, when this is inscribed into the ideology of the subject as the psychological individual pregnant with natural abilities and tendencies, then I, as if it were automatic, interpret all these changes as the results of my personality, not as the result of me being thrown around by the market forces.
Phenomena like these make it all the more necessary today to reassert the opposition of ‘formal’ and ‘actual’ freedom in a new, more precise, sense. What we need today, in the era of the liberal hegemony, is a ‘Leninist’ traité de la servitude libérale, a new version of la Boetie’s Traité de la servitude volontaire that would fully justify the apparent oxymoron ‘liberal totalitarianism.’ In experimental psychology, Jean-Leon Beauvois took the first step in this direction, with his precise exploration of the paradoxes of conferring on the subject the freedom to choose. Repeated experiments established the following paradox: if, after getting from two groups of volunteers the agreement to participate in an experiment, one informs them that the experiment will involve something unpleasant, against their ethics even, and if, at this point, one reminds the first group that they have the free choice to say no, and one says to the other group nothing, in both groups, the same (very high) percentage will agree to continue their participation in the experiment. What this means is that conferring formal freedom of choice does not make any difference: those given the freedom will do the same thing as those (implicitly) denied it. This, however, does not mean that the reminder/bestowal of the freedom of choice does not make any difference: those given the freedom to choose will not only tend to choose the same as those denied it; on the top of it, they will tend to ‘rationalize’ their ‘free’ decision to continue to participate in the experiment – unable to endure the so-called cognitive dissonance (their awareness that they freely acted against their interests, propensities, tastes or norms), they will tend to change their opinion about the act they were asked to accomplish. Let us say that an individual is first asked to participate in an experiment that concerns changing the eating habits in order to fight against famine; then, after agreeing to do it, at the first encounter in the laboratory, he will be asked to swallow a living worm, with the explicit reminder that, if he finds this act repulsive, he can, of course, say no, since he has full freedom to choose. In most cases, he will do it, and then rationalize it by way of saying to himself something like: ‘What I am asked to do is disgusting, but I am not a coward, I should display some courage and self-control, otherwise scientists will perceive me as a weak person who pulls out at the first minor obstacle! Furthermore, a worm does have a lot of proteins and it could effectively be used to feed the poor – who am I to hinder such an important experiment because of my petty sensitivity? And, finally, maybe my disgust of worms is just a prejudice, maybe a worm is not so bad – and would tasting it not be a new and daring experience? What if it will enable me to discover an unexpected, slightly perverse, dimension of myself that I was hitherto unaware of?’
Beauvois enumerates three modes of what brings people to accomplish such an act which runs against their perceived propensities and/or interests: authoritarian (the pure command ‘You should do it because I say so, without questioning it!’, sustained by the reward if the subject does it and the punishment if he does not do it), totalitarian (the reference to some higher Cause or common Good which is larger than the subject’s perceived interest: ‘You should do it because, even if it is unpleasant, it serves our Nation, Party, Humanity!’), and liberal (the reference to the subject’s inner nature itself: ‘What is asked of you may appear repulsive, but look deep into yourself and you will discover that it’s in your true nature to do it, you will find it attractive, you will become aware of new, unexpected, dimensions of your personality!’). At this point, Beauvois should be corrected: a direct authoritarianism is practically non-existent – even the most oppressive regime publicly legitimizes its reign with the reference to some Higher Good, and the fact that, ultimately, ‘you have to obey because I say so’ reverberates only as its obscene supplement discernible between the lines. It is rather the specificity of the standard authoritarianism to refer to some higher Good (‘whatever your inclinations are, you have to follow my order for the sake of the higher Good!’), while totalitarianism, like liberalism, interpellates [?] the subject on behalf of his own good (‘what may appear to you as an external pressure, is really the expression of your objective interests, of what you really want without being aware of it!’). The difference between the two resides elsewhere: ‘totalitarianism’ imposes on the subject his/her own good, even if it is against his/her will – recall King Charles’ (in)famous statement: ‘If any shall be so foolishly unnatural as to oppose their king, their country and their own good, we will make them happy, by God’s blessing – even against their wills.'(Charles I to the Earl of Essex, 6 August 1644) Here we already encounter the later Jacobin theme of happiness as a political factor, as well as the Saint-Justian idea of forcing people to be happy… Liberalism tries to avoid (or, rather, cover up) this paradox by way of clinging to the end to the fiction of the subject’s immediate free self-perception (‘I don’t claim to know better than you what you want – just look deep into yourself and decide freely what you want!’).
The reason for this fault in Beauvois’s line of argumentation is that he fails to recognize how the abyssal tautological authority (‘It is so because I say so!’ of the Master) does not work only because of the sanctions (punishment/reward) it implicitly or explicitly evokes. That is to say, what, effectively, makes a subject freely choose what is imposed on him against his interests and/or propensities? Here, the empirical inquiry into ‘pathological’ (in the Kantian sense of the term) motivations is not sufficient: the enunciation of an injunction that imposes on its addressee a symbolic engagement/commitment evinces an inherent force of its own, so that what seduces us into obeying it is the very feature that may appear to be an obstacle – the absence of a ‘why.’ Here, Lacan can be of some help: the Lacanian ‘Master-Signifier’ designates precisely this hypnotic force of the symbolic injunction which relies only on its own act of enunciation – it is here that we encounter ‘symbolic efficiency’ at its purest. The three ways of legitimizing the exercise of authority (‘authoritarian,’ ‘totalitarian,’ ‘liberal’) are nothing but the three ways to cover up, to blind us from the seductive power of, the abyss of this empty call. In a way, liberalism is here even the worst of the three, since it naturalizes the reasons for obedience into the subject’s internal psychological structure. So the paradox is that ‘liberal’ subjects are in a way those least free: they change the very opinion/perception of themselves, accepting what was imposed on them as originating in their ‘nature’ – they are even no longer aware of their subordination.
Let us take the situation in the Eastern European countries around 1990, when Really Existing Socialism was falling apart: all of a sudden, people were thrown into a situation of the ‘freedom of political choice’ – however, were they really at any point asked the fundamental question of what kind of new order they actually wanted? Is it not that they found themselves in the exact situation of the subject-victim of a Beauvois experiment? They were first told that they are entering the promised land of political freedom; then, soon afterwards, they were informed that this freedom involves wild privatization, the dismantling of the social security, etc. etc. – they still have the freedom to choose, so if they want, they can step out; but, no, our heroic Eastern Europeans didn’t want to disappoint their Western tutors, they stoically persisted in the choice they never made, convincing themselves that they should behave as mature subjects who are aware that freedom has its price… This is why the notion of the psychological subject endowed with natural propensities, who has to realize its true Self and its potentials, and who is, consequently, ultimately responsible for his failure or success, is the key ingredient of liberal freedom. And here one should take the risk of reintroducing the Leninist opposition of ‘formal’ and ‘actual’ freedom: in an act of actual freedom, one dares precisely to break this seductive power of the symbolic efficiency.
Did something homologous to the invention of the liberal psychological individual not take place in the Soviet Union in the late 1920s and early 1930s? The Russian avantgarde art of the early 1920s (futurism, constructivism) not only zealously endorsed industrialization, it even endeavoured to reinvent a new industrial man – no longer the old man of sentimental passions and roots in traditions, but the new man who gladly accepts his role as a bolt or screw in the gigantic coordinated industrial Machine. As such, it was subversive in its very ‘ultra-orthodoxy,’ i.e. in its over-identification with the core of the official ideology: the image of man that we get in Eisenstein, Meyerhold, constructivist paintings, etc., emphasizes the beauty of his/her mechanical movements, his/her thorough depsychologization. What was perceived in the West as the ultimate nightmare of liberal individualism, as the ideological counterpoint to the ‘Taylorization,’ to the Fordist ribbon-work, was in Russia hailed as the utopian prospect of liberation: recall how Meyerhold violently asserted the ‘behaviorist’ approach to acting – no longer emphatic familiarization with the person the actor is playing, but the ruthless bodily training aimed at the cold bodily discipline, at the ability of the actor to perform the series of mechanized movements… This is what was unbearable to and in the official Stalinist ideology, so that the Stalinist ‘socialist realism’ effectively was an attempt to reassert a ‘Socialism with a human face,’ i.e. to reinscribe the process of industrialization into the constraints of the traditional psychological individual: in the Socialist Realist texts, paintings and films, individuals are no longer rendered as parts of the global Machine, but as warm passionate persons.
The obvious reproach that imposes itself here is, of course: is the basic characteristic of today’s ‘postmodern’ subject not the exact opposite of the free subject who experienced himself as ultimately responsible for his fate, namely the subject who grounds the authority of his speech on his status of a victim of circumstances beyond his control? Every contact with another human being is experienced as a potential threat – if the other smokes, if he casts a covetous glance at me, he already hurts me; this logic of victimization is today universalized, reaching well beyond the standard cases of sexual or racist harassment – recall the growing financial industry of paying damage claims, from the tobacco industry deal in the USA and the financial claims of the holocaust victims and forced laborers in the Nazi Germany, up to the idea that the USA should pay the African-Americans hundreds of billions of dollars for all they were deprived of due to their past slavery… This notion of the subject as an irresponsible victim involves the extreme Narcissistic perspective from which every encounter with the Other appears as a potential threat to the subject’s precarious imaginary balance; as such, it is not the opposite, but, rather, the inherent supplement of the liberal free subject: in today’s predominant form of individuality, the self-centered assertion of the psychological subject paradoxically overlaps with the perception of oneself as a victim of circumstances.
[Fragment appeared on nettime mailing list end of January 2001.]